Google to Sell Facebook Ads

“The end is upon us my friends! Google will sell Facebook ads!”

That is the overall reaction of the internet on this issue. While most think that this is a very bad idea for the public, for Google and Facebook, this is quite beneficial, and interesting as well. Google and Facebook have had quite a rivalry over the years and with this announcement it is leading many to believe that they might be coming to terms with one another.
The announcement came on Friday, where Google stated that its DoubleClick unit will soon be able to buy inventory on Facebook Exchange via DoubleClick’s Bid Manager. What is interesting is that Facebook Exchange’s retargeted ads analyze a users behaviour outside of Facebook, with the aim to provide richer, and less spam-like adds to your stream so you can see ads based on things you like or are interested in.
While it is not completely clear why these two tech giants decided to team up, but this partnership will definitely help out both companies. The mere fact that the online advertising industry’s powerhouse, DoubleClick, and Facebook Exchange’s enticing offering for ad buyers will make this an interesting time for Facebook and its one billion+ users.

Constitutional Likes

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In America, the Federal Appeals Court declared that a Facebook “Like” is now protected by the US Constitutions First Amendment. The “Like” is now considered as a form of speech. For the U.S. Court of Appeals in Richmond, Va,, Liking a candidate on Facebook should have the same protections as real-life actions that show political support.”Liking a political candidate’s campaign page communicates the user’s approval of the candidate and supports the campaign by associating the user with it,” wrote Judge William Traxler, who authored the opinion. “It is the Internet equivalent of displaying a political sign in one’s front yard, which the Supreme Court has held is substantive speech.” The case hinged over whether B.J. Roberts, the sheriff of Hampton, Va., illegally fired six of his employees who supported Jim Adams, his opponent in the sheriff’s elections. One of the employees, Former Deputy Sheriff Daniel Ray Carter, had Liked the Facebook page of his boss’ political opponent.
Facebook, the six employees, and the American Civil Liberties Union argued in the case that the like must be viewed as a type of free speech, making the act of firing an employee over a “Like” illegal. The ACLU applauded the decision as well. “This ruling rightly recognizes that the First Amendment protects free speech regardless of the venue, whether a sentiment is expressed in the physical world or online. The Constitution doesn’t distinguish between ‘liking’ a candidate on Facebook and supporting him in a town meeting or public rally,” said Ben Wizner, director of the ACLU Speech, Privacy & Technology Project in an emailed statement.
If this decision can set precedent to other cases, this might mean that in the future we will start having our +1’s and our retweets or favorites protected under the US constitution as a form of free speech, and would most likely mean that anything regarded as a “Like” on any other social network will be protected in the USA.

Social Networks and Employment

If you’re hunting for a job, you always look for the best way to promote yourself in order to get the overall best jobs. Most active job seekers using social networks is a good way to give you a boost in finding that ideal job. Just recently, recruiters have started looking into your social media in order to determine the best candidate.

Among many, LinkedIn remains number one in social networks used for employment. While this is so, it is wise to not underestimate the power of Facebook and Twitter.

Jobvite surveyed multiple companies and found that recruiters look at social media accounts to see an applicant’s professional experience, whether they’ve made industry-related posts and to access how well they’d fit with the company’s culture.

The Infographic below displays the information found:

Best-Social-Network-Job

Twitter’s New verified User Feature

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Twitter has just unveiled a new feature for it’s verified users. It’s not a premium feature or anything. This feature helps filter the verified users conversations in the “Connect” tab. They can now view them in: All, Filtered, and Verified. I short, Filtered you can view specific conversations based by hashtag and you can also have spam filtered out. In Verified, the user can view conversations by other verified users. This new feature was put out in hopes by Twitter to contain and promote activity by it’s verified users. This is in hopes that verified users will stay on longer and will have heightened activity on the site with other users.
After the release of this feature, Facebook also confirmed that it is also working on a “VIP”-only feature. For now, we must wait and see what Facebook has planned for us.
For now, this new Twitter feature is only available to Verified users on the desktop versions, while it is expected to come to mobile in the near future. 

A World Of Bots

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Unfortunately, this is not about Runescape or Eve bots, although we would die to write about them. This, ladies and gents, is about bot computers. In the internet times of today, bots are primarily used by hackers to DDoS websites or by high ranking officials to get popular on Facebook or Twitter(Ref: John McCain). Recently, bots were directed to Tor’s DarkNet/DeepNet which is where most of the illegal stuff happens. Now, there has been a development in Asia relating to the formation of new bots appearing by the boatload.

Solve Media reported in their quarterly bot traffic report that that hotbeds of bot traffic were sprouting from Asia, specifically the southeast. They estimate that $9.5 billion in ad dollars will go to waste through bots this year.  Their service handles visitor verification for almost 7,000 publisher clients like Ticketmaster and Meredith’s publications(ie: Fitness magazine), managing those text boxes will fill out to prove we are real visitors to each site. The company sees up to 230 million verifications per month, providing it a large sample to analyze for authenticity and non-bot humanness.

Advertising companies shouldn’t panic due to Solve Media’s data, which has been consistent for multiple quarters and just underlines an uncomfortable but known trend of bot clicks. The industry should recognize in the relatively lower numbers for mobile both an opportunity and a risk. But just as the industry looks towards mobile, and so are the bad guys ,and the mobile bot profiteers are marking their targets from a whole new set of areas.