Unfortunately, this is not about Runescape or Eve bots, although we would die to write about them. This, ladies and gents, is about bot computers. In the internet times of today, bots are primarily used by hackers to DDoS websites or by high ranking officials to get popular on Facebook or Twitter(Ref: John McCain). Recently, bots were directed to Tor’s DarkNet/DeepNet which is where most of the illegal stuff happens. Now, there has been a development in Asia relating to the formation of new bots appearing by the boatload.
Solve Media reported in their quarterly bot traffic report that that hotbeds of bot traffic were sprouting from Asia, specifically the southeast. They estimate that $9.5 billion in ad dollars will go to waste through bots this year. Their service handles visitor verification for almost 7,000 publisher clients like Ticketmaster and Meredith’s publications(ie: Fitness magazine), managing those text boxes will fill out to prove we are real visitors to each site. The company sees up to 230 million verifications per month, providing it a large sample to analyze for authenticity and non-bot humanness.
Advertising companies shouldn’t panic due to Solve Media’s data, which has been consistent for multiple quarters and just underlines an uncomfortable but known trend of bot clicks. The industry should recognize in the relatively lower numbers for mobile both an opportunity and a risk. But just as the industry looks towards mobile, and so are the bad guys ,and the mobile bot profiteers are marking their targets from a whole new set of areas.